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Yeh IPO kya kahta hai? FSN E-Commerce Ventures Limited

All that you should know about the Company before applying for the IPO..

October 28, 2021     

The public issue of equity shares of FSN E-Commerce Ventures Limited will open for subscription on October 28, 2021 and closes on November 01, 2021. It is expected to list on the stock exchanges on November 11, 2021. What does the company do? Why is the company going public? Who are its key competitors? Its key strengths, and lot more. Here’s everything that you want to know about the company to analyse the IPO.

Company Profile

Incorporated in 2012, The Company is a lifestyle products retail platform with omnichannel presence serving customers via online and offline channels. The Company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by the Company itself, such as Nykaa Cosmetics, Nykaa Naturals and Kay Beauty.

The Company has 2 business verticals –

  • Nykaa: Beauty and personal care
    Its Beauty and Personal Care products portfolio includes domestic brands, international brands, luxury and prestige brands, premium brands, niche and cult brands.
  • Nykaa Fashion: Apparel and accessories
    The Company offers fashion and lifestyle products across four consumer divisions: women, men, kids and home.

The online channels include mobile applications, websites and mobile sites – the Company has cumulative downloads of 55.8 million across all its mobile applications. Its offline channel comprises of 80 physical stores across 40 cities in India over 3 different store formats – Nykaa Luxe, Nykaa On-Trend, and Nykaa Kiosks.

Who are the Promoters of the Company?

Falguni Nayar, Sanjay Nayar, Falguni Nayar Family Trust and Sanjay Nayar Family Trust

Positives about the Company

Some of the key strengths of the Company are listed below.

  • One of India's leading lifestyle focused consumer technology platform
  • The preferred destination for luxury and prestige products in India for consumers and brands
  • Resilient, capital efficient business with a combination of strong growth and profitability
  • Company's proprietary technology stack
  • Founder-led company supported by a professional management team

Who are its key competitors?

There are no listed peers in India

Why is the Company going public?

Given below are the objectives of the Company –

The Company proposes to utilise the Net Proceeds from the Fresh Issue towards funding the following objects –

  • Investment in certain of its Subsidiaries (FSN Brands and / or Nykaa Fashion) for funding the set-up of new retail stores
  • Capital expenditure to be incurred by the Company and investment in certain of its Subsidiaries (Nykaa E-Retail, Nykaa Fashion and FSN Brands) for funding the set-up of new warehouses
  • Repayment or prepayment, in full or in part, of certain borrowings availed by the Company and one of its Subsidiaries (Nykaa E-Retail)
  • Expenditure to acquire and retain customers by enhancing the visibility and awareness of its brands
  • General corporate purposes

The Offer comprises a Fresh Issue by the company and an Offer for Sale by the selling shareholders. The company will not receive any proceeds from the Offer for Sale.

IPO Details

IPO Size ₹ 5351.92 Crore*
Offer Mix Fresh Issue ₹ 630 Crore + Offer For Sale ₹ 4721.92 Crore
Price Band ₹ 1085 - ₹ 1125
Lot Size 12 Shares (& in multiples thereof)
Face Value ₹ 1
Application Amount Min. ₹ 13,500 (1 lot) | Max. ₹ 1,89,000 (14 lots) [at upper price band]
Listing on NSE & BSE
Registrar Link Intime India Private Limited
Discount ₹ 100 per equity share for Eligible Employees Category only
Cut-off time for UPI Mandate Confirmation 02-Nov-2021 (up to 12:00 PM)
* at upper price band

Category Wise Availability*

QIB ₹ 3992.84 Crore
(75% of Net Issue Size)
NIB ₹ 798.57 Crore
(15% of Net Issue Size)
Retail ₹ 532.38 Crore
(10% of Net Issue Size)
Employee Reservation Portion ₹ 28.13 Crore
(2,50,000 Equity Shares)
* at upper price band

Indicative Issue Timeline

Activity Date
IPO Opens October 28, 2021
IPO Closes November 01, 2021
Finalization of the basis of allotment November 08, 2021
Unblocking of funds / Initiation of refunds November 09, 2021
Credit of equity shares to Demat accounts November 10, 2021
Listing of equity shares November 11, 2021
Source: Company RHP
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