The public issue of equity shares of ELECTRONICS MART INDIA LIMITED will open for subscription on October 04, 2022 and closes on October 07, 2022. It is expected to list on the stock exchanges on October 17, 2022. What does the company do? Why is the company going public? Who are its key competitors? Its key strengths, and lot more. Here’s everything that you want to know about the company to analyse the IPO.

Company Profile

Commenced its business operations in 1980, the company has been one of the fastest growing consumer durable & electronics retailers in India. They are the fourth largest consumer durable and electronics retailer in the country as of FY 21 and the largest organized player in the southern region in revenue terms. The company offers a diversified range of products focusing on large appliances, mobiles and small appliances, IT, and others. Their offering includes over 6,000 SKUs across product categories from over 70 consumer durable and electronic brands.

Company’s business model is a mix of ownership and leases rental model, as they focus on securing retail spaces to ensure high visibility and easy accessibility to customers. They operate their business activities across three channels: retail, wholesale, and e-commerce.

As of Financial Year 2021, the company had the highest turnover in the Southern region compared to other dominant players in the South. Their operating margins were second highest amongst their peers in the Fiscal Year 2021. The company had 112 stores across 36 cities / urban agglomerates with a retail business area of 1.12 million sq. ft as of August 31, 2022.

Who are the Promoters of the Company?

Pavan Kumar Bajaj and Karan Bajaj

Positives about the Company

• One of the fastest growing consumer durable and electronics retailers with a consistent track record of growth and industry-leading profitability.
• Diversified product offering & optimal product assortment leveraging the company’s deep knowledge and understanding of regional markets.
• Increasing market presence and geographic reach with cluster-based expansion.
• The business model provides operational flexibility to create a long-term sustainable footprint.
• Strategically located logistics and warehousing facilities backed by stringent inventory management using IT systems.

Who are its listed peers?

• Aditya Vision Limited

Why is the Company going public?

Given below are the objectives of the Company –

The Company proposes to utilise the Net Proceeds from the Fresh Issue towards funding the following objects:

• Funding of capital expenditure for expansion and opening of stores and warehouses
• Funding incremental working capital requirements
• Repayment / prepayment, in full or part, of all or certain borrowings availed by the Company
• General corporate purposes

IPO Details

Category Wise Availability

Indicative Issue Timeline