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Go Fashion (India) Limited

All that you should know about the Company before applying for the IPO.

November 15, 2021
Go Color IPO

The public issue of equity shares of Go Fashion (India) Limited will open for subscription on November 17, 2021, and closes on November 22, 2021. It is expected to list on the stock exchanges on November 30, 2021. What does the company do? Why is the company going public? Who are its key competitors? Its key strengths, and lot more. Here’s everything that you want to know about the company to analyse the IPO.

Company Profile

Incorporated in 2010, It is one of the largest women's bottom-wear brands in India. It is engaged in developing, designing, sourcing, marketing, and retailing a range of women's bottom-wear products under the brand, 'Go Colors'. The Company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. It's products are sold across multiple categories such as ethnic wear, western wear, fusion wear, and athleisure, to name a few.

The Company sells its products through its network of Exclusive Brand Outlets (EBOs) which are located in high streets, malls, residential market areas in major metros, large cities and other tier II and tier III cities and at airports. The Company has 459 EBOs across 118 cities in 23 states and union territories across India. The Company also sells its products through 1,270 Large Format Stores, such as Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited and Spencer's Retail among others, across 499 cities spanning the entire country covering 31 states and union territories. The Company also sells its products through its own website and online marketplaces and through multi-brand outlets.

Who are the Promoters of the Company?

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, PKS Family Trust and VKS Family Trust.

Positives about the Company

  • Women’s bottom-wear brand with well-diversified product portfolio
  • Multi-channel pan-India distribution network with a focus on EBOs, enhancing brand visibility
  • Strong unit economics with an efficient operating model
  • Extensive procurement base with highly efficient and technology-driven supply chain management
  • In-house expertise in developing and designing products
  • Demonstrated track record of strong financial performance.

Who are its key competitors?

Given below are the objectives of the Company –

The Company proposes to utilise the Net Proceeds from the Fresh Issue towards funding the following objects:

  • Funding roll out of 120 new EBOs
  • Funding working capital requirements
  • General corporate purposes

The Offer comprises a Fresh Issue by the company and an Offer for Sale by the selling shareholders. The company will not receive any proceeds from the Offer for Sale.

IPO Details

IPO Size ₹ 1013.61 Crore*
Offer Mix Fresh Issue ₹ 125 Crore + Offer For Sale ₹ 888.61 Crore
Price Band ₹ 655 - ₹ 690
Lot Size 21 Shares (& in multiples thereof)
Face Value ₹ 10
Application Amount Min. ₹ 14,490 (1 lot) | Max. ₹ 1,88,370 (13 lots) [at upper price band]
Listing on NSE & BSE
Registrar KFin Technologies Private Limited
Cut-off time for UPI Mandate Confirmation 23-Nov-2021 (up to 12:00 PM)
* at upper price band

Category Wise Availability*

QIB ₹ 760.21 Crore
(75% of Issue Size)
NIB ₹ 152.04 Crore
(15% of Issue Size)
Retail ₹ 101.36 Crore
(10% of Issue Size)
* at upper price band

Indicative Issue Timeline

Activity Date
IPO Opens November 17, 2021
IPO Closes November 22, 2021
Finalization of the basis of allotment November 25, 2021
Unblocking of funds / Initiation of refunds November 26, 2021
Credit of equity shares to Demat accounts November 29, 2021
Listing of equity shares November 30, 2021
Source: Company RHP
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